Tourism as a Tool in Nature-Based Mental Health: Progress and Prospects Post-Pandemic.

The healthcare sector recognises the role of nature in mental health. The tourism sector is equipped to take people to national parks. The conservation sector gains support from visitors. Theoretical frameworks for mental health benefits from nature tourism include: tourism destinations and activities; tourist personalities and life histories; sensory and emotional components of tourist experiences; and intensity and duration of memories. Mental health deteriorated worldwide during the COVID-19 pandemic. Recovery of global economic productivity requires immediate, accessible, affordable mental health measures at national scales, and nature-based approaches provide the best option. Different countries have adopted a variety of public, private, or voluntary mechanisms. Some focus on design of activities, others on provision of facilities. Costs and implementation depend on key research questions: marginal benefits of nature tour guides or psychologists compared to self-guided nature experiences; comparisons between repeated brief visits and one-off nature holidays; effects of biodiversity, flagship species, and scenic or wilderness quality; and differences between individuals, depending on personalities, life histories, and mental health status and symptoms.

Hidden economic counterflows in post-COVID international wildlife tourism

Wildlife tourism from developed nations generates a previously unidentified economic counterflow, derived from the economic value of tourist mental health gains transferred back to countries of origin post-vacation. For eastern and southern Africa, this counterflow is estimated at ∼ US$100 billion per annum. That is ∼2.5 times larger than total in-country tourism expenditure in the destination nations, and also ∼2.5 times larger than all development aid they receive. Post-COVID recovery of tourism, mental health, conservation and community programs in developing nations, and the economies of both developing and developed nations can all benefit from reinvigoration of international wildlife tourism.

Digital Destination Matching: Practices, Priorities and Predictions

Over the past three years, travel agents, enterprises and destinations have switched almost entirely from traditional to digital marketing methods, relying strongly on search engines and social media. They consider these methods as faster, more flexible, financially more efficient, and with wider reach. Most importantly, they provide customer data and feedback, with precise targeting of different messages to different market sectors, with rapid measures of success. This, however, leads to fragmentation of information reaching tourists, which itself affects destination image. This seems unavoidable with continuing competition between platforms;hence, the agents, enterprises and destinations need multichannel marketing. In addition, since most search engines and social media are international, cultural context is a critical component of communications, in style and content as well as language. This may now include multiple sensory detectors and sources, including visual, sound, and haptic. As tourists increasingly garner information independently, travel agents have greater incentives to seek exclusive control over sales of specific products.

Tourist Mental Health Drives Destination Choice, Marketing, and Matching

Leisure tourism, including destination choice, can be viewed as an investment in mental health maintenance. Destination marketing measures can thus be analyzed as mental health investment prospectuses, aiming to match tourist desires. A mental health framework is particularly relevant for parks and nature tourism destinations, since the benefits of nature for mental health are strongly established. We test it for one globally iconic destination, using a large-scale qualitative approach, both before and during the COVID-19 pandemic. Tourists? perceptions and choices contain strong mental health and well-being components, derived largely from autonomous information sources, and differing depending on origins. Parks agencies emphasize factual cognitive aspects, but tourism enterprises and destination marketing organizations use affective approaches appealing to tourists? mental health.

Mental health key to tourism infrastructure in China's new megapark

The global economic value of parks through improved mental health of tourists has been estimated at about ten times greater than direct park tourism expenditure. The Chinese term for this health services value is jing hua xin ling, psychological destressing. Here we present the first case where optimal tourist infrastructure is influenced by including mental health. Using a multi-stage, cross-lingual, differential stakeholder method, we analyse conflicts between road- and roadless-access tourism in the very large new Sanjiangyuan National Park, Qinghai, which offers jing hua xin ling to domestic tourists from eastern-seaboard cities. This provides a powerful tourism attraction, and hence economic opportunity, for the region around the park. If these mental health aspects are included, together with their direct and indirect consequences for tourism, then roadlessness is preferable to new roads. Similar infrastructure conflicts occur for park tourism worldwide, and jing hua xin ling can provide a global theoretical framework. (PsycInfo Database Record (c) 2021 APA, all rights reserved)

Mental health rescue effects of women's outdoor tourism: A role in COVID-19 recovery.

Mental and social health outcomes from a portfolio of women's outdoor tourism products, with ~100,000 clients, are analysed using a catalysed netnography of >1000 social media posts. Entirely novel outcomes include: psychological rescue; recognition of a previously missing life component, and flow-on effects to family members. Outcomes reported previously for extreme sports, but not previously for hiking in nature, include psychological transformation. Outcomes also identified previously include: happiness, gratitude, relaxation, clarity and insights, nature appreciation, challenge and capability, and companionship and community effects. Commercial outdoor tourism enterprises can contribute powerfully to the wellbeing of women and families. This will be especially valuable for mental health recovery, following deterioration during COVID-19 coronavirus lockdowns worldwide.